Roadmap.

We’re starting with a small selection of films, shows, and other AI media. Creators can submit their work, and early viewers can watch and share feedback.

• Catalog playback and show ratings — complete
• Creator accounts and media submissions — complete
• Public creator profiles and discussions — complete

Our starting point Keep the selection considered, review new submissions, and learn from the people watching.

Growing the audience matters just as much as finding good work. Our plan is to give each release attention through clips, creator spotlights, and promotion alongside the people who made it.

• Plan clips and release posts with participating creators — upcoming
• Publish creator spotlights and promote releases through X — upcoming
• Track which promotion brings viewers who watch and return — upcoming

First marketing channel Start with X to reach viewers and creators, then build on what brings people back to watch.

Expand viewing access beyond the first beta audience while continuing to add reviewed media to the catalog.

• Open viewing to a wider audience — upcoming
• Improve mobile viewing, sign-in, and playback with beta feedback — upcoming
• Keep a regular schedule of new releases and creator features — upcoming

Target date October 17th, subject to what we learn in beta.

As the catalog grows, viewers will be able to choose their favourite genres and discover new additions based on what they enjoy watching.

• Genre preferences viewers can choose and change — upcoming
• Recommendations such as “Because you liked this…” — upcoming
• Make new additions easier to find — upcoming

As the catalog grows Build useful recommendations once there is enough variety to give viewers a meaningful choice.

Build beyond X with additional social channels, paid media, and user-generated content. Campaigns should give people a reason to watch a release and return for another.

• Test clips and creator collaborations on additional social channels — upcoming
• Run paid media tests alongside user-generated content (UGC) — upcoming
• Expand campaigns based on viewing and repeat visits — upcoming

Grow from measured results Choose channels and budgets based on what works. Reach alone is not the same as an audience.

Make the platform easier to watch wherever people settle in. Dedicated mobile apps and a TV app release are part of the longer-term plan.

• Develop and test dedicated mobile apps — upcoming
• Build a TV viewing experience with remote-friendly browsing — upcoming
• Release apps after device testing and store review — upcoming

Release plans Supported devices and release dates will be announced as development progresses.

Give creators a reliable place to release their work, build an audience, and develop future projects.

• Watch-time rewards with verified viewing and creator statements — upcoming
• Direct support from viewers — upcoming
• Production funding and original shows — upcoming

Build a lasting platform Earning features depend on funded budgets and agreed creator terms. Dates will be shared when confirmed.